From the beginning of 2016, the #HelsinkiSecret Residence serves as a base for international social media influencers reporting from the city center of Helsinki. The #HelsinkiSecret Residence is an initiative by Visit Helsinki and represents a globally unique form of city marketing utilizing social media. The residence comprises a studio apartment in the city center that will be open for the entire year, accommodating up to 100 international social media influencers with expertise in tourism, start-ups, education and the creative industries, for example. The #HelsinkiSecret Residence is a great example of the distinct, multi-sectored and partner-based form of marketing that Visit Helsinki believes in.
In the middle of March, the #HelsinkiSecret Residence welcomed Russian Dariya & Elena. This blog post showcases their favorite memories of Helsinki.
Dariya: “When I received an invitation to spend one week in Helsinki in March I had a lot of doubts. What if the weather will be bad? What if I will not like the city? Should I prepare some plan B? But now I can easily say that I’m in love with Helsinki! The city is so relaxed, so pure, so comfortable and so inviting even during the winter time that you immediately feel at home.
During this week I experienced a lot of things. As my top experiences I could mention, first of all, the musical evening at Musiikkitalo. You should visit this brand new concert hall at least to admire the architecture. Number 2 is the dinner at Demo restaurant, which holds 1 Michelin star for many years. I loved the bistro atmosphere there and, of course, the modern approach to traditional Finnish cuisine. The third one will be sunny Saturday morning spent in Kallio district exploring local coffee places, cosy neighbourhoods and busy Hakaniemi market.”
TOP 3 Experiences:
Concert at Helsinki Music Centre (Musiikkitalo)
Dinner at Demo restaurant
TOP 3 Places:
Dariya’s social media platforms:
Elena’s social media platforms: